Monday, December 29, 2014

Three Ways to Be a Better Manager To Your Staff

Management is very important part of business development. Many companies close their doors because of the bad management. The main reason people quit from their jobs is because of bad management. The number one reason is people have a stress in work because bad management. Three ways to be a better manager.

Respect Your Staff 's Opinions and Ideas.

We all came from different walks of life. Your staff are also seen and experienced different things that your did not experience. The arrogant person is the one who don't respect others opinion. You don't want your staff think you are arrogant. If they told you an idea that you did not like,  you can tell them why you refusing their idea in very respectful way (tell them why that will improve the communication between you and them). In return, they will respected and happly do it your way because your respected their idea. If you are rude to them, you lost. They will think your arrogant, and they will never come up with idea that one day can make you money or improve your business. Today the staff  has a bad idea, but tomorrow he will tell you a million dollar idea. 

 Focus On End Result of the Goal or Task not How it is Done. 

For example: you have two staff and you told them in end the day you want tasks A B C D to be finish. You should not make it a big deal who does A or who does B. Or they are finished D before they finished B. Staff One did part of A. Staff Two is  doing other part of A.

Your job is to manage them to finish the four tasks correctly in end of the day.  If you are going to manage every small thing, your staff think your bossy not manager. Give your staff some space do their work, you hired them because they are experience in what they are doing, so why you are bossing them on small things care about the end result.

 Take the Good and Bad no One is Perfect.

No one is perfect including you. Why you are criticizing their imperfection and  you are not perfect yourself?

For example, If your staff is good salesperson, he sold hundreds of your inventory, but he has flaw. Why you are focusing on flaw and not looking for the good stuff that he is doing to improve your business. If his flaw is not hurting the business or his work why are focusing at it.

 I understand if his flaw is hurting the business is a different story. Even his flaw is effecting the business, your job to help him to control it, manage it, or simply let another empolyee to do the task instant of that empolyee.

You should look at your staff as whole person. If his good qualities are more than his bad qualities, you have a good employee.

Monday, May 5, 2014

Google for Business- (Google Map with Google Plus)

I feel that Google is better for the retail/store business than other Social Media.

We are going to make a scenario of average customer.

A customer is looking for a cellphone store near him. First thing, the customer will do is go on GOOGLE MAP . He will type in search "Cellphone store & zip code", and Then Google search will give him cellphone stores that near him. He will pick one of the stores from the list.

Second thing, he will go check on their customers rating review. This is will be on the store's GOOGLE PLUS ABOUT BUSINESS PAGE. The customer will read the other wrote about the business. If he liked what they said, he will go to the Google Plus Post. He will found the business posted a very nice coupon that he can use.

Third thing, the customer will go to the GOOGLE PLUS cover, and he will see the address, phone, and hours. He will click on the address; he will return back to Google Map, and ask for the store directions.

Advice From Author:
1. Make sure your business is one GOOGlE MAP
2. Make sure your business is connected to your GOOGLE PLUS PAGE
3. Make sure your customers say great things about you.
4. Your GOOGLE PLUS BUSINESS PAGE is accurate and has posts that can help you get your customers into your doors.
If you need any help, you contact me @ or visit my website

Friday, May 2, 2014

5 Types of Customers Reviews and How to Spot Them

5 Types of Customers Review and How to spot them

1. Family, Friends, Friendly Business Exchanged, and Paid Personal (CMO)
You know family and friends try to make us look good even on the internet. It is helpful to read those customers reviews in away. They sometimes give you idea about business services, and how much the business are charging, and some of them mention coupons or tips. They also mention the products or services that the business owner is proud of or experienced in the most. Sometimes, two business owners will exchange reviews; each one will review the other business. Those reviews are sometimes supervised or written by the business owner.
How To spot them: You will find them more in first customers reviewers in any business. They will say more that place clean, staff are friendly, and they are experienced in what they are doing. If they told a story, it is a typical story that every customer should experience.

2. Social Media Generation Customers
I should not say that because I am in marketing business, but the social media generation focus on documenting the event on social sites than deal with the event. This story happen last week. A long term friend went out of town for week; I managed his business until he returns. Two customers came with the same services an hour apart. Both customers have two different experience with me.
A first customer, a couple in their mid to late 20's. They are calling and texting on phone with their friends and asking their opinions. They go out the store to talk to their friends, and I try to bring them back inside the store to ask them more question, and get their credit card and IDs. It took us about 15min- 20mins (they are standing outside the store more than inside the store). They gave me a review that I am not doing a good job because I took alot of time to finish the services.
A second customer, a woman in her 50's or 60's with her two sons in 30's and 40's. We finish the services in less than 5 minutes. I was joking with them like friends know each other for years. - (Of course, I did not get reviews from them).
How To spot them: They will be more emotion and with acronyms. (They make you feel sorry (or happy) for them more.)

3. Royal Customers
Sometimes, I am working on Google, Facebook, or other social media, I find a store that I like, and I give them good review. If the store has a average review, and I felt they should get a better review. I know there are many who do that, too.
How To spot them: You will know them by the one who doesn't have much to say, they only have acronyms and with 5 or 4 stars rating. Sometimes, they write one sentence with a tip, or they mention their favorite thing there or they will mention how long they go to that place. If they found a person left a negative review, sometimes they will reply to them to defend or give them the updated (if the business fixed the problems).

4. Disappointed Customers & Truthful Customer Review
How To spot them: They are long with detail from the moment they entered the door to the moment they wrote the customer review. They can write more than one paragraph with pictures or proof. They will mention prices. They will rarely mention names (or they will guess; or they will tell you I am not sure); they will describe how the employee looks more. They will recommend to stop going there, or they will tell you tips or ideas to get a better experience. They sometime have more than one story to say, and even they have negative thing to say; sometime will mention a positive thing, too.

5. Enemies of Owner or Employee, Competitors, and Angry EX Employees
How To spot them: More angry tones; they will mention the story in more personal way or tell a story that average customer should not know, and they will mention names. They will demand the others to stop going there, and they will even refer to you to another place. Or they will demand the owner or manager to fire some employee. Most of them get flagged, anyway.

Thursday, May 1, 2014

The Three Websateers

Every business needs three social media sites.

Mickey to Walt Disney as your personal website to your business.

Don't forget the most important media site under your control and no one can change without your permission is your own website. As all know that Mickey is can not be replaced; even a powerful Walt Disney corporation with its hundred of characters can not remove or replace Mickey. You can tell the world what you do and services with website that you can not do with other social medias. This month alone, Linkedin changed is business page, and Twitter changed its design.

Donald Duck is best friend of Mickey, the supporting social media.

Every business needs a supporting websites. Every industry and business has a different support websites. Those only are example and ideas. For retail and small local shops, It can be simply Google map and Bing map. For E commerce, the supporting social media website can be Facebook, Google Plus, and Pinterest. For restaurants, the supporting could be Google Map, Yelp ,and foursquare. Many companies like Foursquare and Ioffer use Twitter as support hotline.

Goofy is the goofy friend Of Mickey. The fun side of social media.

Every business and industry needs and has a fun side. Even a funeral home can have sense humor; but it can be little on dark side. Fun side can make people enjoy working with you or follow you more. Why people have social media website? They want to laugh and entertain themselves after coming from work and school. Everyone think that the reason why people have social media websites is way to connect with their family and friends. This is not the main reason; they want to laugh and have fun.

Wednesday, April 30, 2014

Keep It Short & Simple

Our day and age, people have very short attention span. Keep your idea short and simple. Many people will lose interest after they read 100 words. The first 100 words must be the most interesting and attention grabbing.